Loco is the ultimate fitness destination for anyone looking to level up their training. Our approach is: work hard, get results. But don’t skip the fun.
Hard work brings results. But you don’t have to do it alone. Or be miserable doing it. We’re on a mission to create a fun and vibrant community of like minded individuals. Loco is not just the home of the ultimate strength & conditioning workout.
It’s a fitness experience and community that fosters connection, inclusivity and pride.
If you’re ready to GOLOCO, let’s do this.
The branding had to match the energy Loco customers put into their work outs. I had to be strong and bold and confident. That said colour and compelling visuals were used to steer the brand with a fresh narrative.
