Working with a brand consultant I theorised and visualised the new direction for The Founded. Gearing up to a website re-platform and rebrand before launching in the UK the brand had to be brought up to date and repositioned to better suit a changing demographic. I worked on reworking the brand logo and streamlining graphics whilst also bringing more energy and a new dynamism to the brand.

As well as the brand elements I conceptualised the visual direction for future shoots and visual campaigns. Again the key theme was to bring in a new energy and movement to the imagery which also provides a unique way to show off the clothing.

Qualcomm Halo is a well known company who produce wireless charging for electric cars. Working in a team I helped to produce multi-platform designs for web, mobile, merchandising and print. 

I worked closely with the Qualcomm Halo team in both London and Munich to design a concise yet comprehensive resource, which brings together all aspects of their brand. I paid particular attention to editorial details to allow users to be able to read about the technology without being overwhelmed by information.

Working under strict brand guidelines, I designed and art directed a social media campaign for Nespresso named #MondayMorning. I worked directly with a private photographer from conceptualisation to final retouching of the images - to produce engaging content using Nespresso capsules, coffee cups and a range of props.

Working closely with the strategic team at Westfield, I worked to develop a brochure detailing the current research into the ongoing and future trends within the retail industry. The challenge was to visualise the raw data and information, whilst keeping the premium and beautifully crafted quality of the Westfield brand. 

Within the parameters of Westfield’s brand guidelines I had free reign with image selection and design, with their image archive at my disposal. As imagery was shot specifically for this project I had to work on image treatment in order to create the correct visual language.

Working with Google and Youtube I created a pitch presentation outlining the advantages of video and how it can help raise awareness and brand loyalty.

The deck was aimed towards high-end luxury brands and clients from clothing brands to luxury publications. Using subtle hints of Youtube branding and sourcing my own images I created a luxury visual with a focus on creative typography. 

As part of the B&O Play Brand and event was held to bring together some of the most popular and most engaging creative people in London.  These people were then invited to come together as B&O Play's Creative Collective.

The event required email designs, to be used as invitations, as well as detailing tasks for each of the attendees to complete. Once each person has sent their RSVP they then received a printed welcome card, offering them the chance to choose a pair of headphones.

I used minimal colour mixed with strong brand images to create a dynamic style which would work well across both the emails and the printed material. I used a strong grid of images to form the main layout and to break up the copy so as to show all of the required information without causing the design to look cluttered.

The team behind the Dubai Expo for the year 2020 decided that a refresh was needed for their brand in the run up to the big event.

They wanted people from all over the United Arab Emirates to get involved and submit ideas. The competition was launched over social media through a series of photos and posters detailing the requirements and prizes available.

For the promotional material I came up with the idea of hand drawn 'sketch' style showing landmarks from around the UAE and also landmarks built for past world expos. 

Brief:
Create a piece (or pieces) of online content(video or image), at the heart of a shareable,social anti-fur campaign for the 21st Century,under the heading Fur for Animals. 

Response:
With social media platforms saturated with funny cat videos and celebrity news, important issues are far too easily skipped. I decided therefore to use current clickbait trends to trick audiences and in a way force their attention. I took inspiration from meme layouts and editorial style imagery. I mixed the two visual styles to create my designs paying attention to typography and layout to ensure it kept familiar elements, i.e. the black meme footer.

I then use a shock tactic to surprise audiences and to purposefully guilt trip those who support fur. I made sure to deliver the direct message quickly to ensure that even if the audience doesn’t view the campaign to the end they still understand the message. Fur Is Wrong.

I worked with Virgin Media on a freelance basis to create a local area information brochure. The brochure outlined the benefits of Virgin Media to local councils/councillors, local MP's and potential customers, explaining why Virgin Media is good for their community, and the benefits VM brings.