Working closely with the strategic team at Westfield, I worked to develop a brochure detailing the current research into the ongoing and future trends within the retail industry. The challenge was to visualise the raw data and information, whilst keeping the premium and beautifully crafted quality of the Westfield brand.
Within the parameters of Westfield’s brand guidelines I had free reign with image selection and design, with their image archive at my disposal. As imagery was shot specifically for this project I had to work on image treatment in order to create the correct visual language.
