Brief:
Create a piece (or pieces) of online content(video or image), at the heart of a shareable,social anti-fur campaign for the 21st Century,under the heading Fur for Animals.
Response:
With social media platforms saturated with funny cat videos and celebrity news, important issues are far too easily skipped. I decided therefore to use current clickbait trends to trick audiences and in a way force their attention. I took inspiration from meme layouts and editorial style imagery. I mixed the two visual styles to create my designs paying attention to typography and layout to ensure it kept familiar elements, i.e. the black meme footer.
I then use a shock tactic to surprise audiences and to purposefully guilt trip those who support fur. I made sure to deliver the direct message quickly to ensure that even if the audience doesn’t view the campaign to the end they still understand the message. Fur Is Wrong.
