The team behind the Dubai Expo for the year 2020 decided that a refresh was needed for their brand in the run up to the big event.
They wanted people from all over the United Arab Emirates to get involved and submit ideas. The competition was launched over social media through a series of photos and posters detailing the requirements and prizes available.
For the promotional material I came up with the idea of hand drawn 'sketch' style showing landmarks from around the UAE and also landmarks built for past world expos.
